PossibleNOW

# Configuration
The Experience API's, also referred to as Configuration API's, are a suite of API's purpose-built for retrieving zero-party data configurations to drive highly personalized and relevant customer experiences.

These API's natively support localization and specific query parameters to return custom configurations, consents, preference choices, and other data elements, giving you complete control over your customers' experiences, spanning from micro experiences to full-featured preference centers and everything in between.

These API's are classified as follows:
- Profile Configuration
- Preference Configuration

> ### NOTE
> Both MyPreferences 2.0 and 3.0 customers utilize the Configuration APIs. However, users of MyPreferences 3.0 must be cognizant about the route discrepancy when using these APIs. The **Configuration API** along with the **Synchronization API** are the only API's relevant to MyPreferences 3.0 users, and they can be accessed here.


Overview

Authorization

Experience API

Profile Configuration

Consents

Contact Types

Custom Fields

Groups

Picklists

Preference Configuration

Program Groups

Programs

Filters

Data API

A Profile represents a unified view of a user across all channels and touchpoints. A user can be a known or an anonymous individual, an application, or an IoT device. The Profile record can contain demographic and psychographic information, consents, preferences, group associations, feedback and any other pieces of zero-party data collected along the customer journey.


Profile

Integration API

The Bulk Export API allows you to retrieve data defined in your data segments to establish near real-time integrations between MyPreferences and other systems, support audience-building use cases, or build an internal service that receives updates at specific intervals.

In addition to retrieving data from segments in full, incremental access is also available by including “lastdatetime” when initiating the request.


Export

The MyPreferences Import Bulk API allows you to import large sets of zero-party data, including customer profile data, preferences and consents within MyPreferences. It enables you to establish periodical imports to sync MyPreferences with customer data captured in other applications.

**Workflow:**    
**Initiate:** Request to initiate an import
**Stage:** Stage data that you want to import using the access token. Depending on the size of your request, you may make multiple requests to stage your entire dataset to import
**Execute:** Once all the data is staged, request to execute the import
**Status:** Check the status of your import by polling the Status endpoint using the status token
**Retrieve (optional):** Retrieve any validation failures and exceptions using the Exceptions endpoint.


Import

Events

MyPreferences API

MyPreferences 3.0

MyPreferences 3.0 v4

Production

Sandbox

Getting started with MyPreferences 3.0 Version 4 API is easy.  Before we dive in, let's spend some time to learn about the supported authorization options and understand how the API library is categorized based on MyPreferences' core framework.<h3>Using API's</h3>Refer to the Authorization section to di

 API is easy.  Before we dive in, let's spend some time to learn about the supported authorization options and understand how the API library is categorized based on MyPreferences' core framework.

section to discover the different authorization methods supported for accessing the MyPreferences API.

The MyPreferences API is a RESTful API that conforms to the constraints of a software architectural style called REST (Representational State Transfer). The API makes the configuration objects and data available as resources represented by unique URLs, also referred as endpoints. 

In general, the API supports the following request methods:

: To update (overwrite) an existing resource

 To perform partial updates to an existing resource

To access the Swagger specification of the MyPreferences API, click 

The API's are categorized into three separate sets with distinct functionalities based on the application's core framework: 

In MyPreferences, the data is organized in three main areas: 

. The data elements collected in these areas coalesce to form a unified profile, capturing a comprehensive depiction of an individual's identity, preferences, and consents across all channels and interactions across their customer journey.

area, you can store various data points including names, contact information, group affiliations, and a wide range of demographic and psychographic details. 

Additionally, you have the flexibility to store multiple 

, such as system and device identifiers, to uniquely identify individuals and devices within your enterprise ecosystem. This area also encompasses the storage of consents not linked to specific contact elements or preferences, along with 

for comprehensive organization and categorization of customer data.

area stores all customer choices, subscriptions, communication frequencies, engagement channels, and any preference attributes. Designed with built-in rules to honor the right preference, propagate preferences, apply expiration, associate consents, and maintain complete preference history to satisfy compliance audits.

area serves as a universal consent repository that stores and manages all customer consents. With limitless granularity, you can attach consents to an individual, device or an application. You can also associate consents to a contact element or a preference communication. Designed with built-in rules to honor the right consent, apply expiration settings, auto-notify when a new consent version becomes available, and maintain complete consent history to satisfy compliance audits.

The Experience API's, also known as Configuration API's, are a suite of API's purpose-built for retrieving zero-party data configurations to drive highly personalized and relevant customer experiences.These APIs have built-in localization support and offer specific query parameters to retrieve customized consent, preference, and other zero-party data configurations. This grants you total control over your

, also known as Configuration API's, are a suite of API's purpose-built for retrieving zero-party data configurations to drive highly personalized and relevant customer experiences.

These APIs have built-in localization support and offer specific query parameters to retrieve customized consent, preference, and other zero-party data configurations. This grants you total control over your customers' experiences, covering everything from micro experiences to comprehensive preference centers and everything in between.

The Data API's facilitate the display and collection of zero-party data for individual profiles across customer touchpoints. When driving customer experiences, they work seamlessly in conjunction with the Experience API to ensure that the relevant elements are accurately displayed on user interfaces, delivering highly personalized customer experiences.Using the Data API's, you can use any data point on a profile to retrieve the profile. Ple

The Data API's facilitate the display and collection of zero-party data for individual profiles across customer touchpoints. When driving customer experiences, they work seamlessly in conjunction with the Experience API to ensure that the relevant elements are accurately displayed on user interfaces, delivering highly personalized customer experiences.

Using the Data API's, you can use any data point on a profile to retrieve the profile. Please note that using 

to retrieve a profile may result in multiple matching profiles being returned.

A suite of historical API's are also available as part of this API library. You can retrieve the entire history for any data point associated with a user's profile, including standard fields, contact elements, custom fields, preferences, consents, and more.

The Integration API suite includes asynchronous RESTful APIs for bulk import/export operations and Event APIs for retrieving event data, along with webhook subscriptions for real-time updates.The MyPreferences 3.0 Bulk API is a powerful and efficient asynchronous RESTful API that serves as a robust conduit for seamless data transfer between MyPreferences and various external systems within your enterprise. It ensur

suite includes asynchronous RESTful APIs for bulk import/export operations and Event APIs for retrieving event data, along with webhook subscriptions for real-time updates.

The MyPreferences 3.0 Bulk API is a powerful and efficient asynchronous RESTful API that serves as a robust conduit for seamless data transfer between MyPreferences and various external systems within your enterprise. It ensures that you can effortlessly manage and exchange large datasets, streamlining the process of integrating zero-party data across your technology ecosystem.

One of the primary advantages of the Bulk API lies in its ability to enable near-real time synchronization of customer data. This means that any updates or changes made within MyPreferences or other connected cloud-based or on-premise systems in your enterprise are swiftly propagated and reflected in the interconnected systems. As a result, your organization can maintain a consistent, up-to-date, and comprehensive view of customer data, which is essential for delivering personalized experiences to your customers.

Event APIs allow you to retrieve event data by account, subscription, or specific event ID based on your webhook subscriptions. They facilitate experiences enabling customers to view their activity history, recent actions, and profile updates in real-time. By retrieving data based on webhook subscriptions, these APIs allow customers to track and review any changes or interactions they have made to their profiles, ensuring they have access to the most up-to-date information about their account activities.